Type/Duration: Contract (6 weeks)
Role: Marketing Director
Company: Parallel Apparel
Role: Marketing Director
Company: Parallel Apparel
Campaign: Trendsetter Collection
Description: Responsible for leading the marketing initiatives that drove the success of this fashion line. Role included developing and executing comprehensive marketing strategies, overseeing brand positioning, managing digital and traditional advertising campaigns, and collaborating with design and production teams to align marketing efforts with product launches. Played a key role in elevating the Trendsetter Collection's visibility, increasing its customer base, and ensuring its alignment with Parallel Apparel's overarching marketing goals.
Description: Responsible for leading the marketing initiatives that drove the success of this fashion line. Role included developing and executing comprehensive marketing strategies, overseeing brand positioning, managing digital and traditional advertising campaigns, and collaborating with design and production teams to align marketing efforts with product launches. Played a key role in elevating the Trendsetter Collection's visibility, increasing its customer base, and ensuring its alignment with Parallel Apparel's overarching marketing goals.
